An agenda is an outline, or roadmap, of the meeting. It is a critical element of the meeting structure, setting the scene for the...

People often tend to get nervous when there’s something unknown waiting for them. A meeting agenda helps allay any fear of the unknown...

An “imperative need or goal” is a problem(s) that the client, in their mind, simply MUST solve and expresses the need for you to help...

Clients have different expectations of you than prospects do, and an understanding of these needs should drive your preparation for...